Ma'ayir

Professional Assessment. Powered by AI.

With Ma’ayir, we are developing a new generation of AI-powered solutions for professional competency assessment. Building on JTC Group’s experience in education, EdTech and HR, Ma’ayir will use artificial intelligence to create more effective, scalable and meaningful ways of assessing professional capabilities for organisations and individuals. Our goal is to help organisations make better-informed decisions in recruitment, workforce development and talent management, while creating assessment experiences that also provide meaningful value to the people being assessed.

Beyond traditional assessment

Professional capability is complex. Qualifications, experience and conventional tests provide useful information, but they do not always provide a complete picture of what an individual can actually do.

Ma'ayir combines artificial intelligence with structured competency assessment to create meaningful, evidence-based insights into professional strengths and development areas. Rather than reducing people to a single score, our approach is designed to be transparent and explainable, so that organisations can understand the evidence behind the results and use them with confidence.

Built for organisations. Valuable for individuals.

Assessment should create value for everyone involved. Organisations need reliable information to support workforce decisions. Participants should gain useful insight into their own capabilities and opportunities for further professional development.

Why this matters now

Across the region, investment in workforce development, professional standards and economic transformation is increasing the need for effective assessment at scale. Organisations need approaches that combine the consistency and efficiency of technology with the transparency required for consequential workforce decisions.

Rooted in Abu Dhabi

Ma'ayir is planned to be established as a new company within JTC Group, headquartered in Abu Dhabi and serving organisations across the Arabic-speaking world and beyond.

Abu Dhabi provides an ideal environment for building Ma'ayir: a rapidly growing technology and AI ecosystem, strong investment in innovation and human capital, and a strategic position connecting markets across the Middle East, North Africa and beyond.

Our solutions are being developed for professional assessment in both Arabic and English, designed from the ground up for the diverse linguistic and professional environments of the region rather than adapted from an existing product.